April 21, 2008 — VAN NUYS, Calif. — Digital Playground’s latest hit, “Cheerleaders” has garnered unprecedented success since its April 4, 2008 release on DVD, Blu-ray(TM), and Video On Demand (VOD). GameLink.com, a leading E-tailer of adult DVD’s and VOD, proudly carries Digital Playground’s top quality, High Definition titles, like the previous VOD record holder, “Babysitters”. “Cheerleaders” doubled the 30-day VOD sales of “Babysitters” in a shocking 12 days, also outselling “Babysitters” by almost 40% in their respected first weeks of sales. “I knew ‘Cheerleaders’ would be a huge success based on the numbers ‘Babysitters’ did, but I had no clue that it would do the sales numbers it has done and I have been analyzing sales numbers for many years at GameLink.com. ‘Cheerleaders’ has crushed all VOD sales records in the first two weeks on GameLink.com,” exclaims an excited Jeff Dillon, Director of Business Development for GameLink.com.
Digital Playground is selective with whom they collaborate in VOD distribution. The partnership with GameLink.com proves to be beneficial to both companies in providing easily obtainable, high-end movies to the consumer. Digital Playground founder Joone is “quite proud of the relationship that we have formed with GameLink.com. We work hard to stay in the forefront of new media technology and GameLink.com provides us with a necessary distribution platform, promotional support and simple navigation. Their reach is simply outstanding and it results in phenomenal visibility and sales.” The feeling is mutual for Carolina S., GameLink.com’s SEO Manager/Managing Editor. She adds, “Digital Playground couldn’t be better to work with. Not only do they have terrific content, but they provide us with a sizzling image library so we can better sell all their movies…” Both companies are confident that they will continue to work together to revolutionize the adult industry and how consumers are provided with the best product possible, as quickly as their finger can click on it.
“Cheerleaders” boasts an unprecedented cast of stars. With brilliant direction and state of the art technical achievements, this full-length adult feature delivers an unsurpassed High Definition experience. Vibrantly shot and crafted specifically for the HD market, the film captures the finest girls on the planet, Digital Playground contract stars, Jesse Jane®, Adrianna Lynn(TM), Shay Jordan(TM) and Stoya(TM). Rounding out the hottest cheer squad imaginable, “Cheerleaders” includes additional performances by Memphis Monroe, Shawna Lenee, Alexis Texas, Camryn Kiss, Brianna Love, Lexxi Tyler and Priya Rai. The film was directed by Robby D. (“Babysitters,” “Teen America” and “Control”) and produced by Digital Playground’s award-winning production duo, Samantha Lewis and Joone (“Pirates,” “Island Fever”).
Samantha Lewis, Digital Playground CEO comments, “We have another hit niche on our hands. ‘Cheerleaders’ is proving to be an even bigger sensation than ‘Babysitters’ was the first month. Each title is boosting re-orders for the other and we’re already getting flooded with requests for more sequels in the fantasy series. Our customers want format and delivery options and GameLink.com is structured to meet their unique needs. We share a commitment to branding and technology that is setting a precedence for the future of adult entertainment.”
“Cheerleaders” special features include a behind-the-scenes featurette, photo gallery/slide show, contract star bios and special bonus trailers. “Cheerleaders” is presented in 16×9 widescreen format with 5.1 digital surround sound and no regional coding. Trailers for “Cheerleaders” can be viewed at: www.digitalplayground.com/mov/cheerleaders.html (DVD)
www.digitalplayground.com/mov/cheerleadersbd.html (Blu-ray)
About VOD:
VOD, or Video On Demand, systems allow users to select and watch video and clip content over a network as part of an interactive computer or television system. It is an example of converged service. VOD systems either stream content, allowing viewing in real time, or download it, with the entire program brought to a set-top box before viewing starts.
(According to http://en.wikipedia.org/wiki/Video_on_demand, April 14, 2008)
About GameLink.com.com:
GameLink.com, was founded in San Francisco in 1993. It is the original adult Internet retailer. GameLink.com offers over a 100,000 products from the best selection in adult DVDs, Video On Demand (WMPS, WMPD, DivX, and Pay-Per-Minute), adult toys, leather apparel and information on your favorite porn stars. They offer a variety of solutions to their partners, including: co-branded stores, filtered stores, custom niche stores, porn star or studio stores, and endless deep linking options.
About Digital Playground:
Digital Playground is the world leader in adult filmmaking and interactive formats boasting the largest HD library available. Since the Company’s inception in 1993, Digital Playground has earned over 200 awards, currently garners more than 80% of high definition sales within the adult market, and is a leading provider of Blu-ray(TM) titles. Female owned and operated, Digital Playground emphasizes quality first, employing fastidiously high production values in erotic film for women, men and couples. Digital Playground’s commitment to excellence, innovative technology, brilliant full-length productions and exclusive Contract Stars are the secrets to its success and makes Digital Playground the most highly demanded supplier of content for hotel, cable, pay-per-view and mobile networks worldwide. For more information visit www.digitalplayground.com
“Cheerleaders”
Release Date: April 4, 2008
Formats: DVD, Blu-ray, VOD
Length: 158-mins
Rating: XXX
Studio: Digital Playground
UPC Codes: 787633011282 (DVD) 787633011602 (Blu-ray)