CHATSWORTH, Calif. – Pure Play Media has announced that Deep Star Broadcasting Systems, Inc. has formally changed its corporate name to Pure Play Broadcasting Corp. Deep Star, which is owned and operated by Pure Play Media, Inc., launched its services in July of 2005 to distribute licensed adult content to cable, satellite and Telco companies for delivery via the burgeoning Video On Demand market.

The move comes as Pure Play Media continues its push to lead the industry in offering all forms of content delivery and distribution for its studio partners. Richard Arnold, Pure Play Media CEO, stated, “Deep Star has quietly, but diligently built a solid business since its inception, but by changing the name we feel we can now better associate it with the Pure Play brand name and all of the great lines that we represent. The change also provides company synergy which will allow us to promote our content using multi-platform marketing initiatives.”

The company currently provides content to over 12 million households across North America. In addition, Pure Play Broadcasting provides programming to satellite operators in Brazil and Mexico. Studios represented under the Pure Play Broadcasting Corp. umbrella include Naughty America, The Score Group, Seymore Butts, Swank Digital, as well as Silver Sinema and Hundies, two cutting-edge Internet companies who specialize in niche-specific content.

Arnold added, “We have agreements in place with some of the world’s leading content providers which gives us an opportunity to offer the widest variety of genres to the adult consumer. Whether a customer is looking for high-end features or wall-to-wall amateur, Pure Play Broadcasting can provide the end-user with the programming of their choice.”

The company is headed by Senior Vice President of Network Development Bill Furrelle, who has an extensive background in the broadcast business, having previously held positions at the Playboy Entertainment Group, Chaos Media Networks and Viewer’s Choice (now iNDemand, LLC). Furrelle said, “The management team at Pure Play Broadcasting brings over 100 years of combined adult industry experience to the table. Our management team offers expertise in content acquisitions, scheduling and programming, and an in-depth knowledge of the constantly evolving world of technology.”

For more information, please visit the new Pure Play Broadcasting Corp. website at http://www.pureplaybroadcasting.com, or contact Bill Furrelle at # 914-632-0407 william.furrelle@pureplaybroadcasting.com.