AVN has relaunched its website and the conclusion is impressive.

Graphically, the site is less busy than it was before, and videos do not play automatically, which was a problem with the old design. A headline refreshes every few seconds accompanied by a larger, tabloid-style picture.

Without appearing like a gossip blog or a news aggregator, AVN balances what actual news there is in the adult business with arresting images. Read more after the gap.

“Let’s face it,” said Loup Perch-Tounge of Porn watchdog the Chatsworth Creampie Collective, “You can’t assemble ‘Boy Butter Posts Video to Youtube’ look like news, so why pretend? The new site is eye-catching.”

After years of delays, AVN has stepped up its design and looks competitive again.

The surprise redesign, coming a month after the relaunch of XBiz and 90 days after the groundbreaking and paradigm-shattering reimagining of GramPonante.com, has adult industry pundits pleasantly surprised.

“I had such low expectations that that is really a treat,” said Turgid Video’s Mango Ratpen who, like most members of the adult industry, reads AVN for mentions of his name. “It reminds me of the positive feeling I had when I watched ‘Transformers’ to get out of the rain and ended up enjoying it.”

The redesign features a nostalgic Web 1.5 podcast by Paul Fishbein and even an Adultcon ad, heralding the industry giant’s willingness to acknowledge its competition gracefully.

Previously: Gram Ponaante launches iLick; Erotica L.A. cancelled; XBiz relaunch: Something about Statue of Liberty, sperm
See additionally: AVN

Original post by Gram the Man