Chatsworth, Calif. – Pure Play Media is pleased to announce a video distribution agreement with HellHouse Media. The Seattle-based adult video and entertainment company started out two years ago focusing on BDSM and Fetish titles with a strong emphasis on the Lesbian genre, but now has plans to expand its market reach by creating a wide spectrum of content spanning multiple genres.

Richard Arnold, CEO of Pure Play Media, Inc. said, “I’m extremely excited about our deal with HellHouse Media and am very happy to have them on board as a studio partner. The deal gives us a strong presence in the Lesbian market and provides our customers with content that offers an edgy perspective on the Bondage, Femdom, Strap-On, and Alt. niches. HellHouse does an excellent job of marketing and branding themselves through the mobile market, with viral marketing on the Web, and with grass-roots promotions via branded clothing and their Pure Pain energy drink.”

Ty Gonty, CEO of HellHouse added, “We are extremely pleased to be working with Pure Play Media, as they have the experience and resources necessary to take our company to the next level. It gives us the opportunity to focus on content production and acquisition while knowing that our sales and marketing efforts are in great hands. We are very much looking forward to a long lasting and prosperous relationship with Pure Play.”

HellHouse Media has several highly successful titles in their library, including Dykes In The Dungeon, The Girls Of Wolfpac and the critically acclaimed Broke Down. The company has received mainstream press coverage in USA Today, Esquire, WIRED and Forbes. Earlier this year HellHouse was also nominated for an XBiz award in the “Up & Coming Studio” category.

To learn more about HellHouse Media, please visit www.HellHouseMedia.com. For Pure Play Media sales information contact Bill Rix at bill@pureplaymedia.com.